Page 762 - Economia Azul - versão: inglês

In Brazil, the Ministry of Tourism (MTUR, To contribute to this discussion, this (FARMAKI, 2012) and impacts on regional clean energy and maritime transport (EURO-
2018) has developed different regional chapter presents a proposal for defining economies (HADDAD; PORSSE; RABAHY, PEAN COMMISSION, 2021; TEGAR; SAUT
strategies for strengthening and mapping blue tourism according to the characteris- 2013) have also been reported. GURNING, 2018; TONAZZINI et al., 2019).
tourism, promoting actions and policies tics of the economies of Brazilian regions. A common feature of studies in tourism In this sense, blue tourism can be pointed
that seek to stimulate regional development This mapping is important to guide deci- economics is the recurrent emphasis on the out as a particularly relevant economic activ-
based on tourist activity and revaluation sion-making in relation to valuing natural level of attractiveness of coastal, marine and ity to promote the blue economy, which is
of natural resources. In the context of the resources around tourism as one of the maritime environments (BATISTA AND SILVA reflected in studies applied to the economic
blue economy, the role of small and medi- aspects of the blue economy. The analysis et al., 2021; SHARAFUDDIN; MADHAVAN, and social field. Sharafuddin and Madhavan
um-sized companies, integration into val- will identify the location of areas poten- 2020), mainly in insular countries and re- (2020) analyzed the evolution of research
ue chains, sustainability in the context of tially benefiting from blue tourism, as well gions with maritime borders. The natural topics related to the economy and blue
climate change and gender and diversity, as reveal where the benefits of economic aspects of coastal and maritime space imply tourism between 2000 and 2019, pointing
become elements of scope for the manage- activity are occurring and at what level, a greater willingness to pay on the part of out that the concepts ecotourism, tourism
ment of blue tourism. For Brazilian coastal contributing to a better analytical under- travelers to visit coastal cities, or regions nat- development, marine tourism, cruise tour-
regions, which are dependent on tourism, standing of the tourism sector, and guide urally composed of beaches, coral reefs, and ism and sustainability, in addition to coastal
capitalization of maritime and coastal re- investments to protect the natural systems seascapes. These characteristics of the mar- tourism and the industry of cruises, evolved
sources requires investments in maintaining that support the tourist activity itself. itime and coastal space make these regions together with applied studies of the eco-
ocean wealth, with planned investments, The chapter is structured, in addition to potentially attractive for the promotion of nomic impact of tourism activity (BALLAN-
marine territorial management, and inclu- the introductory section, in five more sec- the blue tourism economy. Such coastal and TYNE; PACKER; SUTHERLAND, 2011; CAT-
sive policies that allow local communities to tions. Next, a review of the literature on the maritime regional attractiveness has been LIN et al., 2010; HOSANY; WITHAM, 2009;
benefit from existing natural capital. How- economy and blue tourism is presented. even more highlighted since the implemen- HUANG; HSU, 2009). These characteristics
ever, in Brazil, applied studies on economics Next, a conceptual definition and a metric tation of the United Nations 2030 Agenda point to the potential of blue tourism to
and blue tourism are still incipient, requiring of regional specialization in blue tourism for Sustainable Development, especially in generate productive structures and develop-
analyses that allow mapping and character- for Brazil are presented. Section 4 shows the context of the blue economy. In 2022, ment on a local scale (HUH; VOGT, 2007; LI;
izing the economic potential of blue tour- the main results of the estimation, com- the blue economy approach has been con- PETRICK, 2008; NUNKOO; RAMKISSOON,
ism, in a sustainable way. This knowledge is paring blue and non-blue tourist regions in sidered an important strategy for sustainable 2009), mainly from the point of view of
important not only for the tourism industry, terms of suitability for local tourist activity. economic development, in which different communities and coastal populations. (DIE-
but also for environmental conservation ef- The last section presents conclusions and world organizations and national govern- DRICH; GARCIA-BUADES, 2009).
forts in the country’s blue areas. final considerations. ments, mainly in the European Union, have Applied research in coastal and mari-
advanced rapidly in its incorporation within time tourism also reinforces the idea that
2. Blue tourism economy the framework of designing regional poli- oceanic and cultural capital is capable of
cies for sustainable economic growth. motivating families to decide their travel
This section presents the state of the art economy stands out (MIKULIĆ; KREŠIĆ; In general terms, the blue economy can destinations, in which the behavioral and
of literature focused on tourism, showing KOŽIĆ, 2015), with links with the transport be understood as a framework for sustain- economic experience of passengers (both
how empirical studies have evolved and sector (EIJGELAAR; THAPER; PEETERS, 2010) able development that considers the main cruises and other transport) is reflected in
incorporated elements related to the blue and road (ASAFU-ADJAYE; TAPSUWAN, elements of ecosystems. The oceans are expenditure at ports and in the local eco-
economy. In general, studies on the eco- 2008; NAVARRO JURADO et al., 2012), as understood as spaces for development, in nomic sector as a whole (LARSEN et al.,
nomic impacts of tourism have expanded well as the role of alternative and ecological which maritime spatial planning integrates 2013). The behavioral intention in tourist
since 2010. The contribution of tourism ac- tourism (BOXILL, 2003). In addition, studies different dimensions, such as social, envi- destination places contributes to value the
tivity to regional and local development (PIL- related to heritage preservation (BESCULIDES; ronmental conservation, sustainable use of management and management of beaches,
LAY; ROGERSON, 2013) and to the coastal LEE; MCCORMICK, 2002), rural tourism resources and natural wealth, production of as well as it is related to the willingness to

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