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BLUE TOURISM IN BRAZIL: CONCEPTUAL

ASPECTS AND CHARACTERIZATION

Eduardo Rodrigues Sanguinet
Karina Simone Sass

1. Introduction

Tourism is an important economic sec- Economic analysis in tourism is generally
tor, being considered a relevant engine of associated with the importance of landscapes
growth and regional development. Much of and coastal areas as an attraction to promote
the tourism sector relies on natural capital, tourism activity at the local level. In this line,
beautiful landscapes and marine and coastal the Blue Economy, understood as the set of
areas that attract travelers from all over the economic activities that use marine or river
world. World Bank data (2017) show that resources in a sustainable way, is seen as a
tourism developed in these areas generates possibility for expanding growth and sus-
more than 6.5 million jobs worldwide and tainable development in various parts of the
should become increasingly relevant. It is world. In Brazil, Carvalho (2018) showed that
estimated that by 2030 coastal and marine economic activities directly or indirectly relat-
tourism will constitute the highest added ed to the sea generated, in 2015, about BRL
value segment of the economy of oceanic 1.11 trillion of gross domestic product, while
regions (EUROPEAN COMMISSION, 2021). employing more than 19 million people,
In Brazil, due to its immense coastal area with a salary mass exceeding BRL 500 bil-
(approximately 10,959 km in length), the lion. The final demand of the marine sectors
pattern of local development of coastal was estimated at BRL1.3 trillion, in which
and maritime regions strongly depends on the service sector stands out, highlight-
tourist activity. Thus, promoting econom- ing the set of economic activities linked to
ic growth in a sustainable way is essential tourism. Internationally, the blue economy
to ensure that the ecosystems that support generates around US$ 1.5 trillion per year,
tourism opportunities are preserved and re- corresponding to approximately 3% of the
valued in these regions. world’s added value (World Bank, 2021).

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