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Table 2: Ecological-Economic Zoning Model Table 3: Blue Business Design Strategic Plan Roadmap

a. Mangrove in its entirety Areas of a. Traditional and artisanal STRATEGIC PLAN FOR ECONOMIC ACTIVITIES IN THE COASTAL ZONE
b. Atlantic Forest Intensive fishing
Areas of c. Riparian Forest. Minimum Economic Use b. Ecotourism and responsible
Protection preservation range of 50 (fifty) (AUEI)) tourism Survey of present economic activities, that is, respecting the Socio-environmental
c. Primary contact sports.
and meters, starting from themost respective existing zoning and other legal aspects in the and ecological
Conservation seasonal bed, measured These are areas associated with three spheres of power vulnerabilities
(APC) horizontally ecosystems that have been
d. Sandbanks, Dunes, and Beaches suffering strong degradation in
e. Rocky Shores. the coastal zone.
Areas of Potential a. Coastal ecosystems adjacent
Environmental to the urban area Strategic Plan for Economic Activities Interaction with
Exclusive a. Nautical leisure areas and repairs Risk (APRA) b. Ecosystems pressured by Projection 5 years and 10 years
Economic b. Ports and Shipyards non-compatible economic stakeholders
Use Areas c. Oil activities.
d. Tourism
(AUEE)
e. Industrial Fishing
The Strategic Projects will suggest economic activities
Urbanized Areas These are the urban centers aligned to a context of risks and opportunities through a
and Urban located in the Coastal Zone (CZ) strategic mapping of areas according to the method chosen
Expansion (AUEU) and other municipal seats. for Ecological Economic Zoning for the Coastal Zone

Areas of Protection and Conservation (APC); Note: these areas must be related to the classification Source: author’s elaboration
by CONAMA nº 357, which establishes class 1 for these activities for saline and brackish waters.
Exclusive economic use areas (AUEE); Note: these areas must be related to the classification by P – Local political factors that can influen- effluent management; sustainability;
CONAMA nº 357, which establishes class 2 for saline and brackish waters for these activities. ce business, they are: change of govern- adherence to carbon emission reduction
Areas of Intensive Economic Use (AUEI); Note: these areas must be related to the classification by ment; government policies; internal con- protocols or agreements; certifications
CONAMA nº 357, which establishes class 1 for these activities for saline and brackish waters. flicts; public and private relationship etc. aimed at sustainable management.
Source: Barros (2007) E – Economic factors that influence bu- L – Legal (regulatory) Factors: Master
siness: income generation; interest rate; Plans, Territorial Zoning, Labor Law;
4 - Strategic plan for economic activities compatible with the coastal exchange; price indices; production Consumer Protection; Regulation and
and adjacent oceanic zones seasonality; local economy; confidence Norms of the specific segment; Regu-
indices; commercial relations; level of latory bodies; Current legislation and
A strategic plan should align its focus systematizing and making programs com- manpower; unemployment rate etc. changing trends.
on future actions that generate value for patible with objectives and goals, seeking S – Social factors that influence business:
the territory, allowing the reconciliation to optimize projects where the products life expectancy; population growth; birth It is important to clarify that the above
of economic development goals and the of the entire planning will be generated. rate; consumption patterns; social roles factors are examples, and other arguments
minimization of social inequalities, allied Strategic Projects (Blue Business Design) by age and gender; local culture. related to the theme can enter the analysis
to the conservation of natural spaces. In must follow the script below (Table 3): T – Technological Factors that influence of each factor. The proposals of the most via-
order to establish a strategic plan, coastal Strategic projects, aligned in economic business: legislation in relation to tech- ble economic activities must be transformed
municipalities must establish their Munici- activities, will be proposed from the im- nology; technological maturity; emerging into strategic projects for their viability or in-
pal Coastal Management Plan, observing pacts caused by the factors of the acronym technologies; research and innovation. crease their potential in that coastal territory
the norms and guidelines of the National PESTEL, they are: POLITICAL, ECONOMIC, E – Environmental Factors that influen- according to their analysis from PESTEL.
Coastal Management Plan, as well as its SOCIAL, TECHNOLOGICAL, ENVIRON- ce business: sustainability management; As an example, the state of Rio de Janeiro
Master Plan. The plan is responsible for MENTAL AND LEGAL, exemplified below: environmental regulation; waste and approved Law Number 9,466, in November

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