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order to make them compatible with the of multiple economic activities in coastal spa- 3.1.1. Phase I - Definition of the provisions for the protection and conserva-
development of sustainable activities. This ces. It is important to point out that interdis- study area and preparation of the tion of adjacent coastal and ocean resources?
methodology is expanded with the vision ciplinarity and social participation promote a diagnosis . How is compliance with these legal re-
of Intelligent Specialization (RIS3) (PINTO broadening of the field of vision of classical The first phase of the BBD suggests: (1) quirements verified by the actors involved?
et al., 2019), whose economic structure is science, due to the complexity. According the definition of the study area of the coas-
based on the selection of strategic knowle- to Morin (2004, p. 13), the interdisciplinary tal and adjacent oceanic zone; (2) the elabo- . Who are the social actors involved and
dge for the development of a given region, approach is increasingly necessary. ration of a physical, biological, socio-spatial, responsible for the problems in the area of
which, in our case, is the coast. The inadequacy between formal (disci- socioeconomic diagnosis; (3) survey of legal study? What are their interests, limitations,
Blue Business Design, henceforth called plinary) knowledge becomes increasingly aspects; (4) Strategic Plan from BBD. and potential?
BBD, is a proposal for activities compatible evident, given its fragmentation and com- A very relevant issue will be the prior 3.1.2. Phase II - Definition of use
with the principles of strong sustainability partmentalization, especially when faced definition of the study area, that is, a ge- conflicts
that, according to Leff (2003), promotes the with increasingly polydisciplinary, multidi- ographic space where the baseline studies
construction of a new productive rationality, mensional and planetary problems. will be carried out, an area that will be the Conflicts of uses are, in fact, “conflicts
based on the limits of the laws of nature, as In short, BBD seeks to establish a com- object of primary or secondary data collec- generated” by the incompatibility between
well as on the potential ecology and human mon ground for a policy of consensus, capa- tion. Baseline studies are the pillars in the cultural values of different human groups,
creativity. It is also allied to an interdisciplinary ble of integrating the different local interests process of elaborating a BBD, and around which, when establishing contact, exert dif-
framework, which seeks ways to address that shape the conflictive field through the them the organization of fieldwork and ferent relations of use of the territory, which
complex problems, such as the management appropriation of coastal spaces (Figure 1). can have disintegrating effects on their cul-
information gathering revolves, as well as tures (AZEVEDO, 1977). Conflicts related to
the structuring of the diagnosis itself. The traditional populations in the coastal zone ul-
results of the base studies show an analysis timately led to the absorption of new values
Figure 1. Methodology for building Blue Business Design of the current situation of the study area brought by a new culture, a new relationship
made through surveys of the components with the environment and the abandonment
of the physical, biological, socio-spatial,
PHASE I - DEFINITION OF THE LIMITS OF THE STUDY socioeconomic environment, their environ- of their group of origin. This phenomenon is
AREA AND PREPARATION OF A DIAGNOSIS mental risks, and the survey of legal requi- often observed with fishermen and small far-
rements, contemplating their interactions. mers, who abandon their traditional activity
for summer support jobs such as: houseke-
The diagnosis of the study area should
PHASE II - DEFINITION OF USE CONFLICTS answer the key questions listed below, and epers, bricklayers, construction workers etc.,
they are: with fishing and agriculture becoming their
second occupation (CALSJ, 2000).
. What are the characteristics of the Environmental conflicts are understood
PHASE III - ECOLOGICAL-ECONOMIC ZONING territory, landscape, economic activities, to be those involving social groups with
(PRESENT) population profile, legal aspects, and local different modes of appropriation, use and
ecosystems? meaning of the territory, having their origin
STRATEGIC PLAN FOR ECONOMIC ACTIVITIES . How important is the study area to when at least one of the groups has its way
COMPATIBLE WITH THE COASTAL ZONE AND stakeholders? And what are the goods, of life threatened. Appropriation will take
ADJACENT OCEANIC AREAS services and uses associated with these place through undesirable impacts – trans-
ecosystems/urban spaces? mitted by soil, air, water, or living systems
resulting from the exercise of practices by
Source: author’s elaboration . Are there adequate/effective legal other groups (ACSELRAD, 2004).
610 BLUE ECONOMY Blue Business Design (BBD) 611

