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                  BLUE BUSINESS DESIGN (BBD):

                  A METHODOLOGY FOR IDENTIFYING BUSINESS

                  SECTORS FOR BRAZILIAN COASTAL MUNICIPALITIES





                                                                 Sergio Ricardo da Silveira Barros
                                                                            Paschoal Prearo Junior
                                                                       Jorge Eduardo Lins Oliveira
                                                                      Aldo Aloísio Dantas da Silva









                   1. Defining adjacent coastal and maritime territories in Brazil and
                   their socioeconomic importance

                     The definition of coastal zone is much dis-  As it is an extremely important geo-
                  cussed nowadays, and it can be considered   graphic space for the State, it was included
                  the interface between land, atmosphere and   in the Brazilian Federal Constitution (1988)
                  the ocean, or the space where the influence   as an area of national heritage. According
                  of the sea ends and the influence of the land   to the National Coastal Management Plan
                  begins, or vice versa. Being an intermediate   I and II (Law 7,661 of 1988; CIRM/PNGC
                  space between the lithosphere, atmosphere   II, 1997), the coastal zone is considered
                  and hydrosphere, its limits are very difficult   a geographic space for the interaction of
                  to establish. As there is no rigid system for   air, sea, and land, including any associated
                  defining a coastal zone that must be fol-  renewable resources, covering a maritime
                  lowed  internationally,  each  country  adapts   band and a land band.
                  its system and definition, depending on the   The current relations of society in the
                  conditions, its capabilities, and its objectives   coastal zone established a concept of
                  in approaching the topic. The coastal zone   chrematistic value, that is, the value of
                  can be considered a macro-geoenvironmen-  these spaces is formed by a real estate
                  tal system formed in the area of direct in-  market, in the face of scarcity and avail-
                  teraction between the oceanic domain and   ability for future uses. According to Moraes
                  the terrestrial domain. Comprising different   (1999), its spaces are classified as rare, with
                  landscapes,  it  harbors  a  diversity  of  highly   a privileged location, finite and relative-
                  fragile ecosystems (BARROS, 2007).        ly scarce, endowed with specificities and


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