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                                                                                                                                 BLUE BUSINESS DESIGN (BBD):

                                                                                                                                 A METHODOLOGY FOR IDENTIFYING BUSINESS

                                                                                                                                 SECTORS FOR BRAZILIAN COASTAL MUNICIPALITIES





                                                                                                                                                                                Sergio Ricardo da Silveira Barros
                                                                                                                                                                                           Paschoal Prearo Junior
                                                                                                                                                                                      Jorge Eduardo Lins Oliveira
                                                                                                                                                                                     Aldo Aloísio Dantas da Silva









                                                                                                                                 1. Defining adjacent coastal and maritime territories in Brazil and
                                                                                                                                 their socioeconomic importance

                                                                                                                                    The definition of coastal zone is much dis-  As it is an extremely important geo-
                                                                                                                                 cussed nowadays, and it can be considered   graphic space for the State, it was included
                                                                                                                                 the interface between land, atmosphere and   in the Brazilian Federal Constitution (1988)
                                                                                                                                 the ocean, or the space where the influence   as an area of national heritage. According
                                                                                                                                 of the sea ends and the influence of the land   to the National Coastal Management Plan
                                                                                                                                 begins, or vice versa. Being an intermediate   I and II (Law 7,661 of 1988; CIRM/PNGC
                                                                                                                                 space between the lithosphere, atmosphere   II, 1997), the coastal zone is considered
                                                                                                                                 and hydrosphere, its limits are very difficult   a geographic space for the interaction of
                                                                                                                                 to establish. As there is no rigid system for   air, sea, and land, including any associated
                                                                                                                                 defining a coastal zone that must be fol-  renewable resources, covering a maritime
                                                                                                                                 lowed  internationally,  each  country  adapts   band and a land band.
                                                                                                                                 its system and definition, depending on the   The current relations of society in the
                                                                                                                                 conditions, its capabilities, and its objectives   coastal zone established a concept of
                                                                                                                                 in approaching the topic. The coastal zone   chrematistic value, that is, the value of
                                                                                                                                 can be considered a macro-geoenvironmen-  these spaces is formed by a real estate
                                                                                                                                 tal system formed in the area of direct in-  market, in the face of scarcity and avail-
                                                                                                                                 teraction between the oceanic domain and   ability for future uses. According to Moraes
                                                                                                                                 the terrestrial domain. Comprising different   (1999), its spaces are classified as rare, with
                                                                                                                                 landscapes,  it  harbors  a  diversity  of  highly   a privileged location, finite and relative-
                                                                                                                                 fragile ecosystems (BARROS, 2007).       ly scarce, endowed with specificities and


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