Page 775 - Economia Azul - versão: inglês

The way in which tourism is linked with other sectors can be seen as a devel- need was recognized during the economic and health crisis associated with the
opment strategy capable of increasing intersectoral synergy, with good practices COVID-19 pandemic. Coastal and tourist areas experienced an increased economic
in innovation, competitiveness, and sustainability strategies. Coastal tourism and impact, especially in regions heavily dependent on tourism, implying effects on the
leisure activities are inherently intertwined since the recreational offer present in levels of formal and informal employment, mainly resulting from the reduction in
the destination is part of the tourist product. In line with this, synergies may emerge tourist spending and the demand for local goods and services. This is even more
through alternative activities, including ecotourism and marine protected areas. On evident in smaller coastal cities, which are more dependent on the tourism sector as
the blue economy side, the coexistence of blue tourism with other sectors, such as an employer and driver of economic activity. On the other hand, a clear possibility
the extraction of living and non-living marine resources, can represent a potential for for public policy and the private sector to act is capable of boosting tourism in the
reducing direct spatial conflicts. For example, marine renewables such as offshore short term post-COVID-19 pandemic. It is evident in the literature that tourists are
wind farms can help mitigate environmental impacts by reducing carbon and other willing to pay more for a safer and more ecological vacation, which would be a way
greenhouse gas emissions but may entail a trade-off with aesthetic benefits. in which blue tourism can be an alternative for the design of public policies that en-
courage the generation of sustainable environmental business solutions, associated
with social enhancement of coastal and maritime natural and cultural environments.
BOX 3. POLICY AREAS TO STRENGTHEN THE POTENTIAL
OF BLUE TOURISM
References
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