Page 165 - Economia Azul - versão: inglês

decision makers, legislators, and jurists. public policies, all sectors involved must terms of a cultural revolution, capable of It is necessary to use as many tools,
As local and global impacts and con- promote their change processes, regardless generating a sense of individual and col- instruments, and as much support as
flicts increase, it is necessary to support of previous engagement. lective responsibility with this blue immen- possible so that we can cross the sea
those who have the duty to promote public Promoting the blue economy, therefore, sity. The scarcity of studies and initiatives in of challenges that the implementation
policies for society that can understand all will demand that we can develop ocean lit- the area of oceanic citizenship denotes the of efficient programs of ocean literacy
aspects associated with sustainability and eracy for the legislating sectors and that complexity of its process, as well as the im- requires to develop the desired oceanic
how the blue economy can benefit national countries commit to designing national minence of promoting more research that citizenship in society. In addition to the
development. While the ocean literacy for strategies to implement ocean literacy and can contribute to the development of new financial, bureaucratic and political ob-
the production chain strengthens the blue engage with the sectors responsible for tools and strategies that promote oceanic stacles that often make it difficult to im-
economy, the production of public policies public policies. Furthermore, it will be nec- citizenship and responsible consumption. plement good projects, it is essential to
that support and create mechanisms that essary to create autonomous organizations Strategies for involvement in society bet on innovative pedagogical strategies
ensure benefits to the sectors involved in that support, monitor, and encourage the in general around the blue economy and that are capable of involving, motivating
the blue economy expands and guarantees various actors to achieve the established other areas of ocean sustainability include and bringing together different actors in
the impact for the whole society. Based on objectives. understanding and valuing the process our society to act not only in favor of the
of effective communication for different ocean we want, but of the planet we want
4. Blue citizenship groups, through multiple means and meth- to live on. A conscious and informed soci-
ods (DAVIES, 2008; POLIAKOFF and WEBB, ety will better understand the importance
Ocean citizenship involves awareness personal values correspond to another crit- 2007; BUBELA et al., 2009; SCHAFER, of the blue economy and will be able to
and understanding of the impacts that ical factor for the promotion of oceanic 2009; FISCHHOFF, 2013). Researchers promote behavioral changes that support,
our daily choices can have on the ocean to citizenship and emphasize that: “the per- need to adopt new models of commu- value, and encourage sustainability.
the point of promoting behavioral chang- sonal attitude towards life, behavior and nication and engagement with their au- A more systemic and integrated view
es in favor of its preservation, as well as responsibility will define how knowledge is diences, report their results in ways that of communication and education, com-
our rights and responsibilities in relation used within the limitations of the person- are more meaningful to these audiences, bined with the use of different approach-
to this common good (MCKINLEY, 2010). al capacity to act”. And they reinforce by and use communication tools capable of es to share information, such as social
It presupposes that citizens assume great- saying that: “awareness and understand- reaching broad and diverse target audi- networks, public databases, applications,
er responsibility for the ocean, becoming ing of marine issues must be supported ences (GROFFMAN et al., 2010). Effective storytelling, art, literature and partici-
a political agent that contributes to bet- by encouraging a change in value, in the scientific communications must perform patory approaches in citizen science re-
ter governance and health of the marine sense of taking personal responsibility for four interrelated steps: (i) identify the search and projects, will play a key role
environment (MCKINLEY and FLETCHER, the marine environment”. most relevant scientific result for the deci- in achieving this goal (FAUVILLE, 2017;
2012). Citizens aware of the importance Promoting oceanic citizenship requires a sions to be made; (ii) identify what people CLAUDET et al., 2020; KELLY et al., 2020;
and benefits of the blue economy can pro- systemic and holistic view, which considers already know about the subject; (iii) pro- DEVENPORT et al., 2021). The collabo-
mote changes in consumer behavior that the multiplicity of factors that surround it, duce communications to fill critical gaps ration between educators, researchers,
positively impact the ocean. recognizing the diversity of characteristics (between what people know and need to communicators, professionals from the
Even with a better supply of knowledge in society, as well as the complexity of their know); and (iv) evaluate the adequacy of traditional maritime sector, entrepreneurs,
and awareness in the marine area, accord- interconnections. For Squarcina and Pi- these communications; repeating the cycle jurists, politicians, artists, young people,
ing to Mckinley and Fletcher (2012), socio- corelli (2017), when we consider the com- when necessary (FISCHHOFF, 2013). and others who want to join together is,
economic and demographic variables can plexity of the issues that currently affect in our opinion, a potentially innovative
become potential barriers to oceanic citi- the ocean and the vast immensity that this and mutually beneficial response, rein-
zenship, as they can influence and hinder ecosystem occupies on the Earth’s surface, forcing an ocean literacy with everyone,
the personal ability to act. For the authors, it is necessary to be idealistic and think in not just for everyone.

162 BLUE ECONOMY Ocean Literacy for the Blue Economy 163