Page 160 - Economia Azul - versão: inglês

In 2021, the Intergovernmental Ocean- of tomorrow are equally essential strategies and the mitigation of the impacts of cli- of how production processes impact bio-
ographic Commission of the United Na- for transformation to occur in all sectors mate change. Companies that invest in diversity and, consequently, the function-
tions Educational, Scientific and Cultural and at the times necessary for each group, transformative ocean science within their ing of ecosystems is an essential step to-
Organization (IOC-UNESCO) launched the guaranteeing a continuous and sustainable realities can promote changes with impacts wards achieving the Ocean Decade goal
global ocean literacy strategy (UNESCO- process over time. from local to global and increase the return of having a “clean ocean” by 2030. While
IOC, 2021) as a guide for ocean literacy ac- on investments, becoming references in plastic pollution is the most addressed in
tions to be planned. considering all sectors 3.1 Ocean literacy and the blue this process of envisioning the future and the current discussion, many other pollut-
of society. This document is the structural economy for the private sector promoting the blue economy. ants (fertilizers, chemical residues, indus-
pillar of the Ocean Literacy with All Pro- It is in the ocean that the greatest bio- trial effluents) impact the coastal zone. A
gram, which has members from all over The ocean literacy for the private sec- diversity and ecosystem services on the challenge given by the UN is to present in-
the world, including Brazil, for the forma- tor demands an entrepreneurial approach planet are located and, consequently, the novative solutions that integrate business
tion of networks and actions in the differ- and is related to the Environmental, Social greatest potential for new sustainable actions in favor of biodiversity with global
ent aspects of ocean literacy that can act and Governance (ESG) concept. The busi- businesses. In addition to maintaining agendas and social demands.
in synergy with relevant topics such as the ness sector needs to understand that the the functioning of ecosystems, energy The connections between rivers, seas
blue economy. blue economy, boosted by the the Ocean flow, climate regulation, food (from 17 to and the business sector goes beyond pro-
The potential of ocean literacy as a pro- Decade, is an opportunity to organize ex- 50% of the world’s animal protein con- duction processes and is also related to ba-
moter of the blue economy involves goals isting processes, innovating in actions that sumption comes from the ocean), human sic sanitation and social and human health
and actions with short- and long-term im- relate to all the SDGs in a coastal scenario, well-being and cultural aspects, there is aspects. Sanitation is essential for social,
pacts. Promoting a conscious society that involving the largest cities, tourist flows enormous potential for the sustainable economic, and environmental transfor-
values the blue economy requires recog- and business opportunities. This approach use of marine biodiversity, especially bio- mation and is a shared responsibility be-
nizing all the sectors involved and work- included working on the relationship be- technological aspects that bring oppor- tween public and private authorities, just
ing on specific approaches for each group tween the business sector and the ocean tunities for innovation and expansion of like water. In Brazil, more than 50% of
in society. The first step is the recognition as an invitation to engage the business sustainable business. the population does not have basic sani-
of these actors, their role, and their turn- sector, even if at first, they are not clear Brazil has Amazônia Azul (Blue Ama- tation, while most large Brazilian cities are
around time. about their relationship with the ocean. zon), with an estimated 20% of the na- in the coastal zone, which intensifies the
While companies related to the blue The integration of ocean science in the tional GDP coming from the ocean and impact of sewage pollution in the ocean
economy may have a more immediate pro- business sector demonstrates how the coastal zone. However, there is much to and the public health danger in the coast-
cess of behavior change, the sustainability ocean relates to visions for a sustainable be discovered about marine biodiversity, al zone (MARTINEZ et al., 2022). At the
of the blue economy will depend on con- future in a direct and differential way for and companies can invest in this knowl- end of the 2000s, it was estimated that
sumers having a purchase option that con- the productive sector. By considering the edge that will be the basis for sustainable in just one year, companies spent R$ 547
siders the importance of the blue economy citizen as an intrinsic part of scientific and development. Knowing more about biodi- million in remuneration referring to hours
and its benefits for national development. business processes, we are building a vision versity and its ecosystem services also ex- not worked by employees due to gastroin-
The behavioral change of consumers may, together of the future that serves people, pands the sources of obtaining resources testinal infections (FGV, 2010).
in turn, take longer, given that not every- respecting human rights and meeting the and opportunities for product innovation, The Ocean Decade brings an opportunity
one has minimal knowledge about the pro- needs of each individual without depleting while minimizing the impacts of overex- for business model innovation based on a
cess and the importance of this blue move- natural resources. In addition to promot- ploitation of the same species. multisectoral agenda (SDG 17), with scien-
ment. In this case, immediate awareness, ing the local economy, the business sector Marine biodiversity is largely affected tifically-based decisions for sustainable de-
and communication approaches, as well as can positively influence sustainable devel- by the accumulation of coastal environ- velopment that benefits human health and
investment in the training of children and opment, people, and the goals education, mental impacts, such as overfishing, pol- well-being. In line with what was advocat-
young people, consumers and professionals social mobility, cooperation, sanitation lution and loss of habitats. The assessment ed in chapter 5, this opportunity proposes

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