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2. Blue economy as a transformation axis  active principles are discovered every year  valuing socio-biodiversity and, in this way,
                   and new products with the potential to  guaranteeing a sustainable future and prom-
 The economy is a central dimension of   decision-making for their sustainable use.   revolutionize the market are developed.  ising business. In this discussion, if sustain-
 contemporany society, in which the use of   It is of paramount importance to preserve   For example, several entrepreneurial initia-  able development demands efficient and in-
 resources  and  the  production  chain  sup-  and increase the natural capital accumulat-  tives have already demonstrated the feasi-  novative decision-making and the business
 port the economic axis of countries. In the   ed in the seas and ocean through sustain-  bility of using seaweed to produce pack-  sector is focused on this discussion, there is
 context of the growing impacts of climate   able exploitation practices that allow the   aging for biodegradable products (OOHO  still the challenge of expanding the “blue”
 change, anthropogenic impacts and social   regeneration of resources in the long term,   WATER, 2019; DEZEEN, 2016; LOLIWARE,  discussion to the circular economy and, in
 inequality that demand changes in behav-  since the economy associated with marine   n.d.), clothing and accessories (AN OCEAN  turn, favoring the blue economy.
 ior to reverse these impacts, discussions on   resources sustains a large part of coastal   FULL OF OPPORTUNITIES, n.d.), footwear   The circular economy involves a change
 sustainable economics have grown over   populations. and represent a  significant   (VIVOBAREFOOT, 2018) and various types  in production processes and in the mentality,
 the last few decades.  percentage of the world’s GDP, contribut-  of  artifacts,  using  3-D  printing  technolo-  values, and business culture, which also in-
 As seen in chapter 1, the concept of the   ing between US$ 3 and US$ 6 trillion per   gy (DEZEEN, 2017). Other materials, such  volve a change in the relationship with cus-
 blue economy began to strengthen from   year,  a value that continues to  gradually   as exoskeletons or animal parts that are  tomers and public policies. While for compa-
 the preparatory process of the Rio+20   expand (CLAUDET et al., 2020).  waste from the food industry (MARINA-  nies in the marine sector, the circular econ-
 event in 2012, as an additional concept to   Led by  an initiative of the European   TEX, n.d.; THE SHELL WORKS, n.d.), sand  omy can be associated with the processes
 the Green Economy. That became essential   Commission in 2012, a Blue Growth Strate-  (TINKAH, 2015) and salt (SALTYGLOO,  of origin of fish, considering sustainable
 to coastal countries, suggesting the devel-  gy was developed in the last decade to sup-  2013), also constitute the raw material for  aquaculture, animal welfare and small-scale
 opment of an economic approach more as-  port the sustainable growth of the marine   innovative eco-design products recently  fishing, all companies can act to reduce
 sociated with the ocean, as their economies   sector in European countries (EUROPEAN   launched on the market. These products  pollution and urban  waste and plastics  in
 are strongly correlated with marine resourc-  COMMISSION, 2017). Currently, the term   constitute a potential alternative for the  water bodies, a classic example of the rela-
 es (UNEP, 2014). The blue economy is pre-  blue economy is internationally accepted   replacement of raw material derived from  tionship between the circular economy and
 mised on the sustainable use of marine re-  and referenced, and its objectives and cri-  petrochemical compounds, which are  the ocean. Actions can range from chang-
 sources, aiming at economic growth associ-  teria are adopted by countries interested in   currently present in almost all the prod-  es through recycling to the development of
 ated with better employment and livelihood   developing a blue economy based on the   ucts we consume. Such compounds end  ecological raw materials and replacement of
 conditions, as well as the health of marine   principles of sustainability (BLUE GROWTH,   up leaving a great environmental liability,  components with co-processed waste.
 ecosystems (WORLD BANK GROUP, 2017).  2021). According to the World Bank Group   in addition to harmful effects on human   However, developing the blue circu-
 Marine resources support an emerg-  (2017), more than 80% of internationally   health, still little known in the short, medi-  lar economy goes beyond pollution issues
 ing industry economy in several sectors:   traded goods are transported through the   um, and long term.  and represents a visionary and ambitious
 food, pharmaceutical, cosmetic, sports,   sea, and it is estimated that the volume of   Understanding the blue economy goes  opportunity in business decision-making.
 nautical, port, tourism, and renewable   maritime trade will double by 2030 and   beyond the valuation of marine ecosystem  While the circular economy demands na-
 energy. In this sense, the blue economy   quadruple by 2040. They also point out   resources and services and includes assess-  ture-based solutions, the design necessary
 goes beyond the value of the extracted   that fishing activity contributes US$ 270   ing the social, cultural, biodiversity and  for the circular economy demands invest-
 marine resources, but includes the entire   billion annually to the world GDP, and that   supply chain aspects for  sustainability.  A  ment in science, technology, and innova-
 production chain, jobs and services associ-  coastal and less developed island countries   key process to promote the blue economy  tion for the development of new systems
 ated with the use of those resources. The   receive around 41 million tourists a year,   and sustainability is the circular economy.  and materials. The ocean covers 70% of
 ocean provides several ecosystem services   contributing to the increase in jobs and the   Currently, the circular economy is one of  the planet’s surface and has a wide diver-
 that are complex to value economically,   local economy.  the main priorities for the business sector:  sity of renewable and non-renewable re-
 and it is essential to expand knowledge   With the advancement of technology   to develop production processes that min-  sources. Therefore, the ocean is a source
 about these goods and services to support   and research in the marine sector, new   imize waste and restore natural systems,  of untapped resources that can serve as


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